Building a presence on 3rd-party review platforms is important to your brand but so is copying them to your website and automating off-site review thank you emails. Up ‘til now, that’s been tough to automate. I bet you never knew you could manipulate an automation with manual intervention.

When it comes to integrating plugins with FluentCRM and abandoned cart automations, the options are limited. But there are two ecommerce plugins that handle this natively, for free. I'm using one of them.

Technical SEO, Keyword SEO, and AI – three resources that are responsible for ranking a website, and have nothing at all to do with industry experience.

Not all web designers are created equal. Nor are they all out to take advantage. Your previous bad experience with a web design agency is your benchmark for knowing what to avoid.

Most web designers already know what your website is lacking before you tell us, “Our website is fine,” and know that it really isn’t.

“Never heard of you” is a 2-way street. Consider that 99% of our clients are unknown to us so there’s a pretty good chance that we’ve never heard of you either.

Failing to provide an online presence for customers who aren’t computer savvy, unwittingly deprives them of the benefits of lifelong learning.

If someone were to explain what to do with a website and how specific online applications would be profitable to your business goals, could you see yourself using it?

Even if you have the savvy and enthusiasm to build a website, it’s the time factor that needs to be weighed. It doesn’t make sense to spend time you don’t have on learning things you don’t know.

To be sure, all websites aren’t the same nor are website designers. Which begs the question, “Are you comparing apples with apples?”

There’s a big difference between a self-hosted website that you own and control, and using a website builder or social media profile for establishing a web presence that you have zero control over.

If you approach a website investment in the context of a legitimate business expense and you agree that their assets bring value to the table, you can’t not afford a website.