I Got A Cheaper Quote From Someone Else
November 8, 2023
To be sure, all websites aren’t the same nor are website designers. Which begs the question, “Are you comparing apples with apples?”
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To be sure, all websites aren’t the same nor are website designers. Which begs the question, “Are you comparing apples with apples?”
There’s a big difference between a self-hosted website that you own and control, and using a website builder or social media profile for establishing a web presence that you have zero control over.
If you approach a website investment in the context of a legitimate business expense and you agree that their assets bring value to the table, you can’t not afford a website.
I get it. You’re a die-hard skeptic. No time. Limited budget. Hard sell. So take this next bit with a shaker of salt because I’m agreeing that your business doesn’t need a website if this describes you.
Many SMBs run their business through 3rd-party platforms instead of a self-hosted website that they fully own and control. Those ongoing 3rd-party subscription fees could be better allocated toward a genuine business asset that reaches a larger audience, generates more growth, is easier to manage, and is sustainable. And yet website objections are commonplace.
I’m always amazed at how emails and headers rarely make the cut of noteworthy things to mention as part of a setup process, because it’s these unmentioned incidentals that add considerable steps (and frustration) to my day.
