MapleFish Origin Story
At the risk of putting myself out there, I feel that it’s important to make the first move by means of introducing myself. Spoiler alert: I won’t redirect you to a monotonous social feed filled with memes and hollow posts. This should be (mostly) painless.
TL;DR
Let’s let the cat out of the bag: I’m a happily-married Jesus-loving 7th-generation Canadian Caucasian female with two 28+yo children and an inexplicable passion for entrepreneurial pursuits. This information alone identifies my gender, faith, race, age, and other potentially irrelevant information about me that will either motivate you to read on or click off. (I mean that in the nicest way.)
Observation #1
In the 25+ years that I’ve been online, one thing has remained painfully obvious: the internet is a man’s sandbox. For whatever reason, the majority of products, services, websites, and commentaries are male-driven.
Equally painful is the observation that more often than not, men prefer doing business with other men. I get it. They’re cuter, sometimes funny, and occasionally smart. Why wouldn’t you want to do business with someone like that?
All this to say that I’ve spent the majority of my online presence under the guise of a male alias. Surprisingly (or not), when I reveal that I’m a woman after the 3rd email exchange, I’m met with crickets. I get it. They’re compliant, nearly invisible, keep to themselves, and let’s face it, tasty. Who doesn’t like a chocolate-covered hit of protein?
But crickets don’t pay the bills, hence the commitment to an alias.
Observation #2
It seems polite to tell people my real name when they become a client. If that happens, you’ll be privy to one of the Internet’s best kept secrets.
Observation #3
When I started out online (pre-Y2K), I bootstrapped my way down an autodidactic road that involved graphic design and html conversion, desktop publishing, WordPress coding, and eventually, online marketing. That road resulted in many expensive lessons.
I was schooled in the world of digital marketing by pioneers Cory Rudl, Andy Jenkins, and John Reese, and saw the rise of Russel Brunson (who bought John Reese’s material).
I’ve since graduated to more sophisticated heavy-hitters like Brian Dean, Nathan Gotch, Rand Fishkin, Neil Patel, Ahrefs, and like it or not, Google.
All this to say that my experience has been shaped by pioneers and protégés alike, with an affinity for the same data-driven strategies that shape the trajectory of the most successful business websites.
Observation #4 (The pitchy part)
I’m not inclined to re-invent any wheels so I focus on making things easy for everybody: clients, consumers, and self.
This means using a tried-and-true infrastructure for building websites (WordPress) and perfecting the content strategy that drives brand awareness, consumer engagement, and economic growth for your business. We don’t do it all, but what we do do, we do it well.
MapleFishWeb has evolved from that one-person freelance operation into a small team of savvy and creative contractors that love building websites.
We specialize in different disciplines but share a common drive to help entrepreneurial business owners manage 100% of their online business from their own domain. We do this by providing the tools to do business online with minimal expense, cost-effective resources, and predictable outcomes.
The most fulfilling part of what we do is letting people know they have options and applying those options to something personal and sustainable (your business).
We strive to remove the guesswork, the mistakes, and the regret.
Observation #5 (The heart-on-our-sleeve part)
We value your trust in us because we value our reputation for doing good work. We’re human beings helping other human beings be successful at something they’re good at (because we’re good at building the infrastructure you need to do your job). It’s like we’re made for each other.
Key Takeaway
This isn’t exactly your traditional origin-story post but the goal is to provide you with a snapshot of the person/people you would be doing business with. We’re a boutique agency with a conscious and we like to brag about the good work we do. We don’t take advantage of people and hope to not be taken advantage of in return. We like people, building websites, and in some cases, chai lattes. Or espressos. Or anything spiked with hot dairy, really.
The other hope is that, if I can talk about myself, so can you. And now that you know a little something about me, the ball is in your court. Book a phone call and find out who’s behind the curtain and how we can help with your website project.
