The goal of this website in the Health & Wellness industry was to deliver unrestricted evergreen educational content without paying hefty subscription fees on a 3rd­-party platform.

By using a selection of free plugins, we easily created a fully functioning ecommerce site that sells digital courses using a robust LMS system and integrates seamlessly with the checkout system (not WooCommerce). It’s fast, light on plugins, and built using a combination of the Gutenberg block editor and Elementor (which wouldn’t be missed if not used).

Upgrades to the checkout would accommodate subscriptions, multi-pay, upsells, and greater customizations (although basic customization options were sufficient).

Product fulfillment is fast and redirects to an intuitive customer dashboard for immediate access to downloads. A totally frictionless sales experience.

An added CRM feature integrates seamlessly with the form builder (same developer) where people who sign up for the waiting list, are automatically added to a CRM for manual follow-up. Licence upgrades to the CRM would allow automated follow-up as well as segmenting customers by courses and a slew of automated triggers for 100% hands-free follow-up.

SMTP configuration accommodates transactional emails that integrate with Amazon SES for pennies on the dollar. Literally. Pennies.